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Shopping Centers: Suburban Shopping Centers in the Lead

Caroline Wu
Jun 16, 2023
Shopping Centers: Suburban Shopping Centers in the Lead

One of the questions we get asked the most from our CRE clients are how shopping centers or retail corridors with different levels of urbanicity are performing, given shifts in migration and new patterns of behavior deriving from remote and/or hybrid work.  The answer is “it depends” on the specific market and location, as certain locations have weathered these post-Covid shifts better than others.  However, we thought we’d take a look at some of the major shopping areas in large cities and aggregate the results.  Using a June 2019 baseline, we see that generally speaking, suburban shopping centers tend to outpace urban shopping centers and the high street.

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Caroline Wu

Director of Research, Placer.ai

Caroline brings expertise in retail, CRE, entertainment, media, CPG, and tourism, and specializes in synthesizing broad datasets into actionable recommendations for growth. She has worked as the US Director of Consumer Insights at Unibail-Rodamco-Westfield, VP of Retail Insights and Intelligence at Omnicom, and Senior Director at Kantar. Caroline holds an MA in Sociology from Stanford University and a BA in International Relations from Stanford University.

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