Some favorite gifts for mom include chocolates, candy, bath products, lotions, and jewelry, but which category is most dependent on holidays?
We took a look at some popular brands to see. Using a baseline of January 1, 2023, it’s clear that purchases at See’s Candies are driven by major holidays - namely Valentine’s Day, Easter, and Mother’s Day. The holiday effect is more muted at bath product stores like Bath & Body Works or Lush, or for jewelry stores like Kendra Scott and gorjana. One thing is for sure though - they all saw an increase in foot traffic right before Mother’s Day, showing that Mom was on everyone’s mind that weekend, no matter the gift.