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Easton Town Center: One of the Most Heavily Visited Open-Air Lifestyle Centers Over the Holidays

Caroline Wu
Jan 6, 2023
Easton Town Center: One of the Most Heavily Visited Open-Air Lifestyle Centers Over the Holidays

  • One might think that California or Florida would be tops when it comes to open-air shopping, and 9 times out of 10 you’d be right. Nevertheless, during the months of Nov and Dec, Easton Town Center in Columbus, Ohio had more visitors than other open-air malls in the Golden State and Sunshine State.
  • Priding itself on building an emotional connection with patrons, Easton proved that you could have open-air center in colder climates and include mixed use to create a magnetic lifestyle center experience.
  • The geographic distribution of the most-visited indoor malls was a bit more balanced, with 4 of the top 10 in California, 3 in the Northeast, 2 in the Midwest, and 1 in the Mid-Atlantic region.

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Caroline Wu

Director of Research, Placer.ai

Caroline is an experienced insights and intelligence professional who combines brand and business strategy to achieve market leadership. Specializing in retail, CRE, entertainment, media, CPG, and tourism, she takes a multi-disciplinary approach to synthesize broad datasets into actionable recommendations for growth.

She has held various senior positions including US Director of Consumer Insights at Unibail-Rodamco-Westfield, VP/Head of Retail Insights and Intelligence at Omnicom, and Senior Director at Kantar.  Earlier in her career she was a brand strategy consultant at Prophet, and has also worked client side in research and insights at 20th Century Fox and National Geographic.

Caroline holds an MA in Sociology from Stanford University and a BA in International Relations from Stanford University.

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