It’s that time of the year when you don green attire and celebrate with a pint or two. Perhaps celebrate Pie Day and St. Patrick’s Day at the same time with a delicious Guinness Pie. We’ve seen recently that as shopping centers embrace experiences that are more suited to out-of-home, breweries, sports bars, and pubs offer a great place to unwind and get together with others.
We looked at a few nationwide chains to see seasonal differences in foot traffic. Chickie’s & Pete’s stands out for its surge in traffic in the spring and summer months. It also features seasonal items like the Paddy Melt, a smashed beef burger with Guinness braised onions. Carolina Ale House, in contrast, sees some of its higher traffic in January and February. Even with the word Ale in its name, it’s actually a family-friendly sports themed restaurant. Walk-On's Bistreaux & Bar provides a Louisiana flavor at its locations. Traffic there is fairly consistent throughout the year, save for the week before Christmas when people are likely getting ready for the holidays spending time with family. Tilted Kilt’s motto is “Drink More Beer” and many patrons will be happy to do so on St. Paddy’s Day. World of Beer specializes in craft beer and features a leaderboard where customers can track different beers tried and earn badges.
Another popular brewery is Stone Brewing, which is the largest brewery in Southern California. With two of the larger outposts in Escondido and at Liberty Station, customers can try over 40 craft beers, ciders, and kombuchas. With their outdoor patio space, both locations were able to see a comeback in summer 2020, and post-summer 2021 has shown that the enthusiasm for beer has not diminished.
Looking at AGS: Attitudes and Behaviors, we wondered what the profile is of those visiting Stone Brewing World Bistro & Gardens. Looking at 70% of visits to the Historic Decatur Rd location, it turns out they are avid museum-goers (index 144), hikers (index 129), art gallery goers (index 146), and photographers (index 128). They are also more likely than average to go to the spa (index 145) and attend live dance performances (index 133).