Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In
Back to The Anchor

Box Office Update: Tom Cruise's Maverick Powers Through Dinosaurs

Thomas Paulson
Jun 24, 2022
Box Office Update: Tom Cruise's Maverick Powers Through Dinosaurs
  • Since we last provided an update on the box office, Tom Cruise’s Maverick has been topped by dinosaurs as Jurassic World Dominion produced a higher opening at $145M. That said, Tom Cruise has strong staying power as Maverick’s W/W declines have been far lower than historical precedent, resulting in a U.S. total box office to date of $486M. Last week’s opening of Lightyear (Pixar) at $51M was shy of expectations, leaving the studios and expectations still wheezy about the future of family films in theaters.
  • At the recent Credit Suisse media conference, Endeavor (Hollywood’s top talent agency) and the theater operators reported not seeing any impact on spending due to inflation. Box office tracking company AG Film Analytics said that the U.S. box office is tracking towards $8.5B with the potential to hit $9B should Black Panther and Avatar outperform in 4Q22. (We last marked expectations for the 2022 U.S. box office at $8.2B). Placer.ai data indicates that movie theater visits remain close to year-to-date highs (below).
  • Studio production is at an all-time high per reports from the Credit Suisse conference and top talent is in high demand. Should the movie scripts be good, that portends well for 2023 and 2024 box office totals. On membership programs, Cinemark shared that Movie Club members are 20% of attendance versus 14% in 2019 and that these members attend 3X more frequently than non-members.

Schedule a Call

Required
Please enter your email
Required
Required

Thanks for reaching out!

I’ll be in touch soon

Go Back
Oops! Something went wrong while submitting the form.

Thomas Paulson

Director of Research and Business Development, Placer.ai

Thomas Paulson spent 20 years as a Wall Street analyst and a member of asset management teams at AllianceBernstein and Cornerstone Capital, representing top-50 ownership positions including Target, Home Depot, Nike, Amazon, Google, and many more.

He brings consumer related expertise and knowledge of enterprises in retail, CPG, financial services, telecom, and entertainment.

Schedule a Call
Related Articles