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Axe Throwing: Taking Things Up a Notch

Caroline Wu
Mar 15, 2024
Axe Throwing: Taking Things Up a Notch

As the experience economy evolves, the options for fun continue to grow.  Here at the Anchor, we’ve delved into eatertainment, bowling, rock climbing, pickleball, mini-golf, driving ranges, and more.  Enter Axe Throwing.  It’s the type of activity you’ll often see on some of those reality dating shows, but upon closer inspection, it’s also come into a league of its own, and with technology allowing one to project targets onto the cork board, the ante is upped with a variety of games available.  The International Axe Throwing Federation has over 20,000 members in 9 countries, pointing to the popularity of this sport worldwide.  Here in the US, two large chains include Bad Axe Throwing and Bury the Hatchet.

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Caroline Wu

Director of Research, Placer.ai

Caroline brings expertise in retail, CRE, entertainment, media, CPG, and tourism, and specializes in synthesizing broad datasets into actionable recommendations for growth. She has worked as the US Director of Consumer Insights at Unibail-Rodamco-Westfield, VP of Retail Insights and Intelligence at Omnicom, and Senior Director at Kantar. Caroline holds an MA in Sociology from Stanford University and a BA in International Relations from Stanford University.

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